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Unlocking the Power of Digital Technology and Breaking Down Barriers for Micro Businesses

Friday 28 April 2023

Written by Charlotte Fuller, Marketing Partner

Unlocking the Power of Digital Technology and Breaking Down Barriers for Micro Businesses

Unlocking the Power of Digital Technology and Breaking Down Barriers for Micro Businesses


Have you heard about the digital revolution? It's changing the game for businesses big and small. But while larger companies have been quick to hop on board the digitalisation train, many micro-businesses are still lagging. 

Digital technology has transformed the way many businesses operate, enabling them to streamline their operations, improve productivity, and reach new customers. However, while larger businesses have embraced digitalisation, many micro businesses have been slower to adopt digital tools and technologies. This delayed digitalisation can be a significant barrier to growth and competitiveness, and it's important to understand the reasons behind it.

What's holding them back, you ask?

For starters, a lack of resources can be a significant roadblock. Small business owners often don't have the budget to invest in new financial or operational technology or hire specialists. And even if they did, many may not have the time to learn how it all comes together. 

Plus, let's be real - change can be scary, especially when you're a small fish in a big pond. And without the right information and support, the benefits of digital technology can be hard to see.

Governments and experts, such as us, can help small business owners navigate the digital landscape by providing training, funding, and technical assistance. With the right tools and technologies, micro-businesses can streamline their operations, boost productivity, and reach new heights. 

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