The Importance of Good Product Photography for SEO Success
Photography? SEO? why are accountants talking about this? The truth is, we aren't. Earlier on in the year, we launched our shiny new marketing agency, Raffingers Marketing, headed up by our Marketing Partner - Ashlee Bloom who is now working with our portfolio of clients to help them drive up revenue and increase profits through the powers of marketing.
One thing that Ashlee always emphasises, is the importance of photography for SEO success. Now, if you are a product-based business good product photography is an essential part of marketing and selling products online. Not only can high-quality product photos make a product look more appealing and desirable, but they can also help to build trust with potential customers and increase conversions. Additionally, good product photography is important for search engine optimisation (SEO) as it can improve the visibility of your products in search engine results and drive more traffic to your website.
When it comes to optimising your product photos for SEO, there are a few key things to keep in mind.
- First, it's important to use descriptive, keyword-rich file names for your product photos. This will help search engines understand what the photo is of, and it can also help to improve the visibility of your product in search engine results.
- Next, it's important to use high-quality images that are clear and well-lit. This will help to ensure that your product photos accurately represent your products, and it can also help to improve the user experience on your website. Poorly lit or blurry photos can make even the most impressive products look unappealing, which can hurt your SEO efforts.
- Another important factor to consider when optimising your product photos for SEO is the size of the images. Large, high-resolution photos can take longer to load, which can hurt your website's performance and impact your SEO. On the other hand, small, low-resolution photos may not provide enough detail for customers, which can also impact your SEO. To balance these two factors, it's important to use images that are large enough to provide sufficient detail, but not so large that they slow down your website.
- Finally, it's important to use alt text for your product photos. Alt text is a text description of an image that is used by search engines to understand what the image is of. By including alt text for your product photos, you can help search engines to better understand your images and improve the visibility of your products in search engine results.
In conclusion, good product photography is important for both customers and search engines. By using high-quality, well-lit photos with descriptive file names, appropriate sizes, and alt text, you can improve the visibility of your products in search engine results and drive more traffic to your website. This can be a valuable investment for any business looking to succeed in the world of e-commerce.
So, if you (like us) want to make sure your business is as profitable as possible, make sure the above steps are followed and you'll be one step closer.
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