Lauren Aston, Marketing Manager at Essex based accountancy firm Raffingers, has made the shortlist for ‘Marketing Person of the Year’ at the 2020 Innovation Awards.
Hosted by the 2020 Innovation Group, the 2020 Innovation Awards are designed to “celebrate success and achievements across the accountancy profession with particular emphasis on innovation and creativity”. Marketing manager, Lauren Aston, has been nominated for the “Marketing Person of the Year” accolade, which recognises individuals who have undertaken significant growth in their department and won new clients by developing and implementing new innovative solutions.
Upon joining the firm, Raffingers specialised in one sector, recruitment. Two years down the line, Lauren facilitates the marketing of five specialist sectors and the running of numerous tailored marketing campaigns, including the Winkworth and Raffingers property seminar, which saw an ROI of 200% from over 300 attendees. As a result, 2015 saw 12% of new client fees come from marketing and as of May 2016, 20% of new client fees have derived from marketing campaigns with the average fee from marketing being £5,000.
Marketing Manager, Lauren stated: “It is such an honour to be shortlisted for the Marketing Person of the Year award. The past two years have been great for Raffingers and we can really see that the marketing campaigns we run and the hard work we put in is paying off; it is extremely gratifying.”
The 2020 awards will take place on Thursday 10 November 2016 at the Vox Resorts World Birmingham, during the group’s annual conference.