Attracting quality candidates to your company is essential, but a huge challenge, particularly when your competitors have the same intentions as you to succeed. Therefore, you should be asking yourself, ‘what can my company offer candidates that my competitors simply cannot?’
With the unemployment rate currently at an all-time low of 5.2%, it would be fair to say that there is a high demand for workers, making it an employee’s market. Therefore, in order to attract driven and career focused individuals, promoting career progression at your business is essential. Room for growth within a job role is a quality that many candidates value. Not only does it inspire candidates, but it also encourages them to commit to your company for the long term. It is vital for any employer to reassure potential candidates that their company is one of growth and that upon hard work and determination, they will be rewarded with a step up the job ladder.
It is impossible to get away from the fact that salaries are currently one of the key deciding factors for potential candidates. There must be a mutual respect and understanding for how much you want to employ a candidate, and how much the candidate is driven to want to work for you. Be prepared to offer a competitive and generous salary as the benefit of having an exceptional candidate work for your company, bringing in large amounts of business, can outweigh the initial investment.
Offer Flexible Working
In a recent survey conducted by Aon Hewitt, it was discovered that the number of organisations who offer flexible working has increased from 62% to 70% over the past year. These findings should set alarm bells ringing for employers as it would appear that this benefit is becoming increasingly popular and will soon be expected by employees. Flexible working has significant benefits for both employees and employers, having more freedom allows you to hire employees from further afield, increasing your talent pool and allowing you to meet the 24/7 needs of your customers.
What Benefits Do You Offer Employees?
When going through the recruiting process and fishing for the industries most talented, promoting your employee benefits is a must. Rewarding employees and showing them that their hard work and dedication has been recognised is perhaps one of the most important factors in retaining employees. Using successful companies, such as Virgin Atlantic as an example, ask yourself… are your employee benefits on par? Virgin Atlantic is renowned for its employee benefits, these include: private medical care, season ticket loan, gym membership and childcare benefits. We are not saying that you need to offer all of these, but be adventurous and creative in order to make your employee benefits stand out. Potential employees need to feel that performing at an exceptionally high standard and dedicating themselves to your company is going to be of great benefit to them, as well as your company. As the employment rate continues to increase at a steady pace, it is important that you regularly review the benefits you provide and ensure these are communicated to potential employees in order to sustain a strong and determined workforce.