Traditionally R&D tax credits have been associated with those in the technology sector; yet any business from any sector may be eligible.
Art&Graft is a prime example.
Art&Graft is an award-winning design and animation production studio based in London. The team of highly skilled design specialists have worked on projects for The National Lottery, Virgin Atlantic and Nationwide – to name but a few. They may not seem your typical company to be eligible for R&D tax credits, but after speaking to them we recognised that some of their innovative work may qualify.
The Challenge & Solution:
After an initial discussion with our R&D tax specialist and partner, Neill Staff, it was clear that Art&Graft was carrying out qualifying R&D activities. The director, Mike Moloney explained that there was an ongoing internal programme to continually test, develop and create new visual language system outputs, and that since the company’s launch in 2010, Art&Graft had invested economic resources to the pursuit of discovering new creative approaches through the considered and unique combination of technical animation procedures, software and rendering processes.
In order to establish what the qualifying R&D costs were, it was necessary to understand that, as a design and animation studio, Art&Graft combines both a creative and technical skill set, and that the company is in a constant process of research and development to push its technological capabilities within the studio. Key areas of research focused on the industry-wide trend toward integration of technical and creative approaches for audience engagement across multiple visual platforms with the intention to intelligently combine these technical approaches to develop new and unique visual aesthetics.